my take on old American anime magazines

The roughly mid-90's and earlier (generally pre-Toonami, pre-anime boom) era of anime & manga fandom: early cons, clubs, tape trading, Nth Generation VHS fansubs, old magazines & fanzines, fandubs, ancient merchandise, rec.arts.anime, and more!
davemerrill
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my take on old American anime magazines

Post by davemerrill »

Protoculture Addicts (or as we called it, "Horticulture Rejects") was, in hindsight, not as bad as we'd make it out to be, but they ran a Captain Harlock article that was filled with factual errors. I mean, jam-packed. Couldn't take it seriously after that. Also, after a while the name 'Protoculture Addicts' gets to be kinda annoying in its very specific nerd focus.

Animenominous we couldn't pronounce or spell. Not a bad magazine, spotty distribution, heavy on the cutesy Urusei Yatsura stuff as I recall. Borderline zine-type content.

Animag got a lot of mileage out of that Zeta Gundam episode guide that they printed in installments and it took longer to see print than the actual TV show did to watch. Also one time they printed something that a C/FO member wrote, and they didn't give the C/FO member proper credit, and the head of the C/FO made a much bigger deal out of it than was really appropriate or necessary. Wouldn't be the first time that particular C/FO head would do such a thing, and that's part of why there isn't a C/FO any more.

Animerica started off with a big article on Macross II and how great it was. Since Macross II sucked, I mean SUUUUUUUCKED, it kind of tainted Animerica with the "corporate shill" brush. Lasted a long time but I never bought it.

Animeco was a magazine published out of Hawaii and it was laid out and printed really nicely and professionally and the content was typo-riddled, sub-fanzine drivel. One article about our fan parody group managed to completely miss the point of what we were doing and why we were doing it.

V-Max was as I recall heavy on the Gundam, SPT Layzner, Votoms, realistic SF robot fighting stuff that appealed to RPG gamers, which is good as it was published by an RPG gaming publisher. Once was on a panel at an early Anime Central where the editor sat in the audience and loudly argued with my predictions that anime would become mainstream pop culture entertainment in America. This was before Sailor Moon and Pokemon and Yu-Gi-Oh, before the big anime boom, so I bet he feels kind of silly now.

Anime-zine had great mid-80s design but the articles were basically fan newsletter stuff. I mean synopses, like "here's what happens in Dirty Pair episode 5" kind of thing.

I pretty much assumed New Type USA would be a corporate shill for ADV. Was I right? At this point I don't know if it matters.

Anime Insider was not ever going to write about anything I was going to be interested in

Otaku USA actually paid me to write about Space Battleship Yamato, Speed Racer, and Captain Harlock. It is THE WINNER

here are some losers:

Image

I took this photo at 2011's AWA. These were all $1 each.

Hands down the worst North American anime magazine I ever saw was "Anime Iku". One issue, published by a couple Canadians in the Toronto area. Spotty distribution, terrible content. Here's what I wrote about it at the time:

-the actual anime content is a one-page review of Air Gear and one page of capsule reviews of fansubs.

-Jam-packed with typos, the magazine manages to spell its editors name two different ways. I am "dissapoimented" with the "ridicilious" amount of typos in this magazine.

-There are no ads other than blocky 72 dpi house ads.

-Convention reports are: an incredibly mean-spirited review of Con No Baka, a review of a one-day show at the Rochester Institute Of Technology, and reviews of two small Hobbystar shows. The review of the December Hobbystar show is basically a continuation of how much everybody hated Con No Baka. Conventions are judged on ticket prices - the March Hobbystar show cost $25, which this magazine helpfully informs us could be spent on 5 McDonalds specials or 50 McDonalds cheeseburgers. The author expresses amazement at how much more the March show cost, and in the VERY NEXT PARAGRAPH writes about how much larger the March show was in terms of convention center space. Wow, I wonder if those two facts are connected. The word "Hobbystar" is never mentioned.

The Con No Baka review was inexplicably hateful. The con was a failure, there was never going to be another one, the organizer was ten thousand dollars in debt - and writing a big whiny review six months after the fact is the work of a profoundly insecure individual desperate to find somebody weaker to beat up on.

Anime North is not mentioned except in passing.

-4 pages on how to pick up girls at anime cons. This consists of 2 pages of setup, 1 page of actual rules (think positive, have good posture, maintain eye contact, have something to say), and 1 page with a big picture of a "Bleach chain".

-1 page on con survival tips, which includes the helpful advice, repeated here exactly as printed: "Water bottle-a lot of attendee's neglect to bring their own water, thus they got cough up for very expensive water bottles they could have brought home for free. Saving 2-3 bucks goes along way" (sic).

-1 page article on glomping, which is described thusly: "Supposedly originating from anime conventions, the term describes the sound of a hug and has since evolved into the verbal description of the act of hugging a cosplayer." I guess there is a big controversy about the origin of "glomping", hence the "supposedly."

-6 pages of photos of the model from the cover, who doesn't get to keep the costume and isn't happy about it. 7 pages, if you count the back cover

-4 pages of photos of the O.F.F. Cosplay Group. They have won 3 (three!!) awards for cosplay at anime conventions, so, as the magazine says, they are "the hottest all girl cosplay group". Their website no longer works, so I guess they aren't the hottest any more.

-1 page interview with a Canadian Glico representative about Pocky. This is actually the most interesting part of the magazine.

-Sidebar articles about how the editor took a vacation in St. Thomas and was shocked to find there are Sanrio stores in other countries, and how somebody on a reality show came out dressed as characters from Wizard Of Oz (hence, cosplay).

-Defensive, rambling editorial about Coca Cola Zero, how they don't pay writers or models, and how "you can read anime reviews of 5 year old, dubbed, imported anime anywhere else, but no where else will you read so much about you. And I didn't mean that in a gay way."

-1 page devoted to a photo of the photoshopped Pikachu gerbil and a plea for readers to send in their photos of their pets wearing costumes. And a plea for whoever created the "Pikachu mouse" to contact them so they may be properly credited.

-A page of fan art and a page of "rants" which complains about wannabe Japanese and about people who complain about bad English dubbing.
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kndy
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Re: my take on old American anime magazines

Post by kndy »

davemerrill wrote:Protoculture Addicts (or as we called it, "Horticulture Rejects") was, in hindsight, not as bad as we'd make it out to be, but they ran a Captain Harlock article that was filled with factual errors. I mean, jam-packed. Couldn't take it seriously after that. Also, after a while the name 'Protoculture Addicts' gets to be kinda annoying in its very specific nerd focus.
----
They and also "Animag" received a lot of ire for errors but at the time, I think all was forgiven because no one expected anyone in America to have anything factual about a series. If anything, Mr. Schodt were people we looked up to for his knowledge in manga to a few others who worked in the industry to discuss their work. But in terms of fan-based magazines, information was not easy to come by and so much was relied on online threads.
davemerrill wrote:Animerica started off with a big article on Macross II and how great it was. Since Macross II sucked, I mean SUUUUUUUCKED, it kind of tainted Animerica with the "corporate shill" brush. Lasted a long time but I never bought it.
I actually enjoyed Animerica as it was the only source that actually interviewed people from the Japanese industry and also incorporated people working in the industry in Japan to write for the magazine. It wasn't perfect but personally, of all the magazines that were released in the U.S., Animerica was my favorite during those earlier years.
davemerrill wrote:I pretty much assumed New Type USA would be a corporate shill for ADV. Was I right? At this point I don't know if it matters.
Actually, it hurt ADV. The Japanese wanted to see Newtype released in the US. But there were factors that hurt them immediately...to create DVD's for each magazine release was expensive and the working files that came with Japan, sometimes they had to work with flattened layers in Japanese or scan material.

Even Anime Insider had a tough situation working with the Japanese companies (which they mention in the podcast, which is linked below).
davemerrill wrote:Anime Insider was not ever going to write about anything I was going to be interested in
You may want to listen to this podcast and hear how the editors felt about their work. Very fascinating interview. http://www.animenewsnetwork.com/anncast/2013-04-10
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Re: my take on old American anime magazines

Post by Kid Fenris »

davemerrill wrote:Animerica started off with a big article on Macross II and how great it was. Since Macross II sucked, I mean SUUUUUUUCKED, it kind of tainted Animerica with the "corporate shill" brush. Lasted a long time but I never bought it.
Otaku USA's first issue had a cover story that praised Highlander: The Search for Vengeance, so by your own logic you never should've bought that magazine, either.

I don't think any U.S. anime mag started off right. The first NewType USA was put together by people who had never worked on a magazine before, and most of them were replaced rather quickly. The first issues of Anime Insider had price guides for manga, because the comic-collector market was Wizard's bread-and-butter, by gum!

NewType USA had a pretty great staff, including Kevin Gifford of Magweasel fame, but I got the impression they were hamstrung by the original Japanese magazine's lack of critical focus. The reviews were barely even reviews; they were closer to synopses with some often-guarded praise. Of course, I worked for Anime Insider, where we didn't even have reviews.
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Re: my take on old American anime magazines

Post by Animusubi »

Of all the random magazines I've picked up, Animerica is my pick. Even now I'm going back and reading them and enjoying every minute of it. While they would repeat articles at times, and it wasn't perfect, it's what I've grown up with and introduced me to a lot. I actually never liked the manga spreads though, I always felt it took up too much space, especially if you didn't even read it. (sorry X/1999 and 999 fans)

I actually didn't mind Anime Insider, there were some good things in it every now and then. Again, didn't like the manga previews.

I think the one I liked the least was Newtype USA because it was primarily only ADV titles and it didn't have the big artistic spreads like the Japanese version.
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davemerrill
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Re: my take on old American anime magazines

Post by davemerrill »

Kid Fenris wrote:
davemerrill wrote:Animerica started off with a big article on Macross II and how great it was. Since Macross II sucked, I mean SUUUUUUUCKED, it kind of tainted Animerica with the "corporate shill" brush. Lasted a long time but I never bought it.
Otaku USA's first issue had a cover story that praised Highlander: The Search for Vengeance, so by your own logic you never should've bought that magazine, either.
My point was that the publisher of Animerica, Viz, also was the company that dubbed and released Macross II in North America. Struck me as a tad self-serving.
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Re: my take on old American anime magazines

Post by Kid Fenris »

davemerrill wrote:My point was that the publisher of Animerica, Viz, also was the company that dubbed and released Macross II in North America. Struck me as a tad self-serving.
Viz released Macross II? I thought that U.S. Renditions/L.A. Hero/Books Nippan did the dubbing and marketing. I'm sure Viz had some skin in the game, though, since they published the Macross II manga, and Trish Ledoux voiced a character.

You know, I can see how Macross II would be cover-story material back in 1992. It was the alleged return of an '80s anime titan, and it apparently hit America around the same time it hit Japan. You could've done an interesting feature about how it was made, who was involved, and why they thought it would be big overseas.

A fawning review, on the other hand...eh, you're on your own, Animerica.
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Re: my take on old American anime magazines

Post by SteveH »

Kid Fenris wrote:
davemerrill wrote:My point was that the publisher of Animerica, Viz, also was the company that dubbed and released Macross II in North America. Struck me as a tad self-serving.
Viz released Macross II? I thought that U.S. Renditions/L.A. Hero/Books Nippan did the dubbing and marketing. I'm sure Viz had some skin in the game, though, since they published the Macross II manga, and Trish Ledoux voiced a character.

You know, I can see how Macross II would be cover-story material back in 1992. It was the alleged return of an '80s anime titan, and it apparently hit America around the same time it hit Japan. You could've done an interesting feature about how it was made, who was involved, and why they thought it would be big overseas.

A fawning review, on the other hand...eh, you're on your own, Animerica.
There was some... it's a Japanese business thing that probably has a word that once discovered would be abused by the Weeaboo. Relationship, circle of same generation, that sort of thing. Toshi and Trish (and a few other key players) had been trying all sorts of things, trying to work with Books Nippan. The two that come to mind first was the attempt to sell a translation pack for the mammoth 'Macross Perfect Memory' book. Pony up money and eventually a big fat translation would spring forth and sold concurrent with copies of the book. Never happened.

Then came the great Animage thing. Pony up money and you would get a subscription and with it translations of the articles in that issue! Details were super vague. How much content would be translated was completely unknown. My bet would have been on maybe 15% of the magazine would get the treatment, mainly the 'big press' cover articles. Never happened.

All I know is Kevin Seymore really wanted me to buy issues of BUUURRRRN magazine. :)
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Re: my take on old American anime magazines

Post by usamimi »

Oh wow, that description of Anime Iku sounds terrible. I'd never heard of the mag before, but it looks like they're defunct now, so good riddance. ;p
kndy wrote:I actually enjoyed Animerica as it was the only source that actually interviewed people from the Japanese industry and also incorporated people working in the industry in Japan to write for the magazine. It wasn't perfect but personally, of all the magazines that were released in the U.S., Animerica was my favorite during those earlier years.
That was something I loved, too. Yeah, Viz owned Animerica, and there was a lot of focus on Viz-owned stuff sometimes...BUT they prominently had cover articles, reviews, and ads on stuff they didn't own (and they didn't automatically trash-talk it or try to plug similar Viz stuff through it)--they respected the fact that an anime fan wasn't going to be loyal to JUST one company (or at least pretended to well enough). One of these days, I wouldn't mind picking up those collected books of Animerica interviews. (Much easier than tracking down individual back issues. )

I never read the American Newtype because it seemed like they were always covering the same popular titles over and over again...the only incentive seemed to be the manga running inside, or the DVD "previews", but I wasn't interested in any of those. I just kept buying the Japanese version off and on instead.
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Re: my take on old American anime magazines

Post by Animusubi »

usamimi wrote:I never read the American Newtype because it seemed like they were always covering the same popular titles over and over again...the only incentive seemed to be the manga running inside, or the DVD "previews", but I wasn't interested in any of those. I just kept buying the Japanese version off and on instead.
I think that was their downfall too, having DVDs, because the magazine was more expensive due to it, and half the time the previews weren't great. I don't remember buying any of the anime that were previewed on those discs. :lol: Except Comic Party, but that was because it was an anime about people making comics and doujinshi. And yes, they always covered the same titles over and over again.

A friend of mine was trying to sell all his unopened American Newtypes for $5 a piece, and I told him I don't think anyone would buy them. :?
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Re: my take on old American anime magazines

Post by usamimi »

Yeah, sadly no one really seems that interested in back issues of old anime mags, esp. American ones. :lol: He'd probably have better luck taking them to a swap at an anime/comic con, or something like that.
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