Alt.ant, UC Irvine's anime store
Posted: Tue Mar 14, 2017 1:35 am
Apparently started as an extension of UC Irvine's campus bookstore? One of the employees, Mike Kiley, would eventually go on to help start Tokyopop.
A few more details, from a 1999 ANN Interview:
Cal Animage Epsilon formed at UC Irvine in 1990; not sure if they had any sort of more formal relationship with Alt.ant, though...
A few more details, from a 1999 ANN Interview:
(http://www.animenewsnetwork.com/feature/1999-04-01)Kiley: I was working at UCI, and as you might know, that was the heyday of the alternative comics era, with companies like Image putting out hot sellers. I was dealing with the now-defunct Capital City comics distributor, and they were listing these weird little animated films from Japan, as well as comic books and a few other things. We were looking to carry some new things, so we tried it on a whim, really.
ANN:And it just built from that?
Kiley: Well, UCI is really predisposed to that sort of market, since over 50% of the place is Asian. Obviously, it really took off, and in 1992 we decided to put the bookstore on the internet. We were the first bookstore online, beating Amazon.com by over a year (after which, they proceeded to kick my ass). [laughs]
The internet, as you know, really changed everything. Our part on the internet started in '92 when we opened up a gopher site, and the response was tremendous. The anime demographic is one that is very internet-savvy, and we were lucky to catch the wave when we did.
Cal Animage Epsilon formed at UC Irvine in 1990; not sure if they had any sort of more formal relationship with Alt.ant, though...